Field notes on AI in business
Practical writing on AI, automation and the day-to-day work of running a business. From the team that builds and runs AI systems.
Company analysis
Company Analysis in Emerging Markets Requires Different Tools
Analyzing companies in emerging markets requires different data sources, local context, and adjusted methods. Standard Western-market playbooks do not transfer directly.
Basel IsmailMar 28, 2026
Company analysis
How Sales Teams Use Company Analysis to Close Bigger Deals
The gap between a forgettable sales pitch and a deal-closing conversation is not charisma. It is structured company analysis that turns cold outreach into contextualized conversations.
Basel IsmailMar 28, 2026
Business intelligence
Pre-Call Research That Actually Influences the Outcome
Most pre-call research ends at LinkedIn profiles. The research that actually shifts outcomes focuses on business context, financial signals, and technology environment.
Basel IsmailMar 28, 2026
Company analysis
How to Audit a Company's SEO Without Being an SEO Expert
You do not need to understand link building or keyword difficulty to audit a company's SEO. The basics are surprisingly revealing and take about fifteen minutes.
Basel IsmailMar 27, 2026
Business intelligence
Analyzing a Company's Content Strategy for Business Intelligence
Open a company's blog and scroll. The publishing pattern, topic focus, and content quality reveal more about marketing maturity than most analyst reports.
Basel IsmailMar 27, 2026
Company analysis
What Domain Age and History Tell You About a Business
Every domain name has a paper trail. Registration dates, ownership changes, historical snapshots. This internet archaeology provides context companies would never volunteer.
Basel IsmailMar 27, 2026
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Company analysis
How to Evaluate a Company's Online Advertising Spend
Advertising spend is one of the clearest indicators of growth ambition. Between transparency tools and traffic platforms, you can build a detailed picture from the outside.
Basel IsmailMar 27, 2026
Business intelligence
Website Traffic Trends as a Leading Indicator of Business Health
Revenue is a lagging indicator. Website traffic moves earlier, reflecting real-time interest and customer acquisition momentum before it shows up in financial statements.
Basel IsmailMar 27, 2026
Business intelligence
The Data Challenge of Ethical Investment Screening
Screening a company for ethical compliance sounds straightforward until you actually try to do it. Getting reliable answers about what a company makes, how it makes it, and how it treats its workers is an industrial-scale data problem.
Basel IsmailMar 27, 2026
Artificial intelligence
SEC AI Disclosure Mandates and What They Mean for Equity Valuation in 2026
New SEC transparency rules on AI adoption are reshaping how analysts build DCF models and compare peers. Here's what equity researchers need to know.
Basel IsmailMar 26, 2026
Business intelligence
From Data Overload to Decision-Ready Insights
Information about any company is abundantly available. The problem is turning that information into something you can use to make a decision. Synthesis is the real bottleneck.
Basel IsmailMar 26, 2026
Artificial intelligence
How Machine Learning Identifies Company Risk Signals
ML detects risk signals across SEC filing language, employee sentiment, leadership turnover, and competitive positioning. The composite view reveals systemic patterns no single signal shows.
Basel IsmailMar 26, 2026
1,319 articles