Basel Ismail
CEO · Co-founder
Former Director of Product Engineering and AI at American Express. Holds an MBA from Cornell University and an MSc in Information Security and Risk Management from Norwich University — one of the world's leading institutions for information security.
He founded Blockcircle and BetterEnrich — and learned the hard way that every company, not just the new ones, is a data company now. FirmAdapt exists because he wanted the diagnostic rigor of a top-tier bank paired with the build velocity of a product team. Most consulting firms have one. No firm had both.
Amex · Director, Product Eng & AICornell MBANorwich MSc · InfoSecBlockcircle · Founder
Fahad Anwar
CTO · Co-founder
Business process reengineering and AI automation specialist with a track record of turning complex operational problems into working software. As CTO he drives FirmAdapt's technical vision and engineering execution, leading solution architecture and cross-functional delivery teams.
He has shipped multiple SaaS products across European and US markets. His work spans IoT, data analytics, AI agents, and swarm systems — with hands-on experience across mobile, web, and desktop. He brings deep automation expertise to client operations end to end.
AI AutomationSolution ArchitectureSaaS · EU/USAgent SystemsIoT · Data
Conor O'Neill
CGO · Co-founder
Conor O'Neill is Co-Founder and Chief Growth Officer of FirmAdapt, where he runs brand, content, and pipeline. At Australia's leading consumer coaching brand he reengineered the conversion process, implemented marketing automation, and built an event-led acquisition engine that doubled qualified leads and revenue for two years running.
He co-founded Blockcircle SEA — a financial market intelligence platform — and grew its paying client base tenfold. As CMO of a Web3 education company for investors and senior executives, he built the subscription engine from acquisition through renewal. Earlier roles at MZURI Group and Mannok covered B2B portfolio brands across the UK, Ireland, the Netherlands, and Sweden. He brings that operator playbook to FirmAdapt clients, helping them adapt to AI.
GTM EngineMarketing AutomationBlockcircle SEAWeb3 · CMOB2B · EU/UK/AU