Using company analysis to improve sales research, lead scoring, and business development outcomes.
B2B companies have been getting away with bad mobile experiences for years. In 2026, a company that invests in mobile-first B2B experience is signaling real competitive awareness.
Account-based selling is really a research discipline. The selling part is downstream. Building deep, structured understanding of target accounts is where the real leverage sits.
Business development teams outperforming quotas have shifted from volume-based prospecting to signal-based prospecting. Behavioral and strategic signals predict buying intent far better than firmographics.
Amazon attributes 35% of revenue to recommendations. B2B companies are now applying similar AI-driven approaches, seeing 15-25% revenue increases from smarter cross-sell and upsell identification.
Traditional A/B testing works slowly, one variable at a time. AI-driven funnel optimization tests dozens of variables simultaneously, with companies seeing 15-20% overall conversion rate improvements.