
Enter your website for a free report on where AI fits your business.

Quote sentnow
Garden redesign, $3,400
Appointment bookednow
Thursday 10:30, check-up
New ordernow
12 pastries for Friday
New 5-star reviewnow
Asked after Saturday's visit
Inquiry answerednow
Viewing booked for Sunday
14 replies draftednow
Ready for you to approve
8 listings draftednow
Titles, specs and prices
Delivery on its waynow
Customer updated at 2:15
Class fullnow
3 people on the waitlist
Reorder placednow
Thread stock below 20%
Shift coverednow
Maria takes Friday 8:00
Contract draftednow
Filled from the client record
Update sentnow
Car ready for pickup at 4
Invoice paidnow
#1042, $860
Quote sentnow
Garden redesign, $3,400
Appointment bookednow
Thursday 10:30, check-up
New ordernow
12 pastries for Friday
New 5-star reviewnow
Asked after Saturday's visit
Inquiry answerednow
Viewing booked for Sunday
14 replies draftednow
Ready for you to approve
8 listings draftednow
Titles, specs and prices
Delivery on its waynow
Customer updated at 2:15
Class fullnow
3 people on the waitlist
Reorder placednow
Thread stock below 20%
Shift coverednow
Maria takes Friday 8:00
Contract draftednow
Filled from the client record
Update sentnow
Car ready for pickup at 4
Invoice paidnow
#1042, $860Where our team has worked







Pick an area of your business. We build each system around your tools and the way your team works, then keep it running.
Inquiries, quotes, jobs and payments on one record per client.
See how it worksEvery inquiry answered straight away, then followed up until it books.
See how it worksOne link for a new client's details, documents and signatures.
See how it worksGmail or Outlook sorted, with replies drafted from your past answers.
See how it worksCustomers reminded when they're due back, with a time to book.
See how it worksCalls answered on your number, booked in and summarized for you.
See how it worksCompanies like your best clients, and a first email about them.
See how it works



Enter your website for a free PATH report. First findings in about a minute.
We build and operate four AI software companies. The engineers who build them are the ones who build yours.
DemandLabsDemand, supply and finance on one plan. AI agents stage the fixes, and planners approve them.
demandlabs.io
EventAnalyticsEvery registration, badge scan and survey in one model you can ask questions of.
eventanalytics.ai
CosmeticComplyChecks every ingredient and files your Health Canada notification for you.
cosmeticcomply.com
SonofBaselA digital clone that joins your calls, answers its own phone line and reports back each evening.
See the demo
“Expert, hands-on attention that stands out”
We hired FirmAdapt to build Ninfinity, and what I didn't expect was how much time Basel and Fahad spent on the actual workflow before writing a line of code. We needed to read conviction across five prediction venues and surface only the moves that matter, which is harder than it sounds. They reengineered the analyst process first, then built the AI scoring layer underneath it. The result feels like one instrument rather than five dashboards taped together.
The shock detection and conviction scoring is where the engineering really shows. Filtering signal from noise across five venues in real time took serious tuning, and the hit rate is now good enough that we publish it openly on the outcomes ledger.
“Basel is incredibly committed to his clients and takes the time to understand not just what they are asking for, but what they are ultimately trying to accomplish.”
“He has a deep understanding of data and AI, but what sets him apart is his ability to apply that knowledge to solve complex problems in thoughtful and often ingenious ways.”
Map. Reengineer. Build. Run. We stay on the system after it ships.


Map ready
11 manual steps foundWe work through your operation as it actually runs, including the exceptions and where the manual work costs.


Process redesigned
4 steps removedWe redesign the processes that should not be manual before we automate anything.


System live
Connected to your toolsAI agents, integrations and automation, built by the engineers behind our own products.


This week
212 tasks handledWe operate the system in production and keep it working as your business changes.
A message comes in, and the system we build for that kind of business handles it. Pick your industry to see the rest.
Three short games about running a business, with a new round every day. Play as a guest, or sign in to keep your streak and earn credits toward free PATH reports.
All gamesPractical writing on AI, automation and running a business. New articles every week.
One short email when something new goes up.
Free. Unsubscribe any time. Privacy policy
Free workshop
One hour with the people who buildOne hour on your own operation. Bring your questions and the tools you use today.
PATH is our free report on where AI fits a business. Enter your website and it scores your business across eight areas, with the first findings in about a minute. No login and no sales call.
AI systems for the day-to-day work of a business: client records, quotes, invoices, bookings, follow-ups, reporting and more. Each one is built around the tools you already use, and we keep it running after launch.
The same engineers who build the AI companies we own. There are no account managers between you and the work, and the founders are on the build team.
Builds start from $3,000 for a first system. Larger builds are scoped on a call once we have mapped the work, so the price is grounded before you commit. See the pricing page for what a first build includes.
In your environment, under your control. We do not warehouse, copy or store client data on our systems.
Free PATH report. First findings in about a minute.
Prefer to talk it through? Book a call